We even hear that the phrase ‘theory of change’ is off-putting because it sounds ‘jargonny’ or ‘academic’. The terminology and the different options can be confusing at first. At NPC, we tend to think of theory of change as the foundation of charity strategy, evaluation and communication. The output from a theory of change process describes how we believe our activities will lead to the outcomes and impacts we want to achieve. It encourages us to reflect on our aims and plans, to discuss them with others and to make them explicit. This is what a theory of change process does. Throughout our work and personal lives we have aims and ideas about how to achieve them, but we rarely take the time to think these through, scrutinise and articulate them. For an example of how we can help your organisation with your theory of change, take a look at this theory of change report-produced for Kooth in 2021. Our consultants are also ready to support you should you so desire. Traditional approaches to theory of change can be difficult to apply to campaigning, this NPC guide sets out how to develop a theory of change for campaigning. To dig deeper, NPC runs regular training sessions and workshops on theory of change. We would really like to know what you think, you can share your thoughts through a short survey that is available here. It gives you the information you need to do any theory of change and is directly applicable to smaller projects and charitable services. It focusses on the basics, our core approach. This guide is a ten step handbook to creating a theory of change, built on many years of developing them for charities and funders. We see theory of change as the foundation of charity strategy, evaluation and communication.
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